What term does Jean Baudrillard use to describe the blurring of reality and simulation?

The term that Jean Baudrillard uses to describe the blurring of reality and simulation is "hyperreality." This concept refers to a condition where the distinction between reality and its representations becomes increasingly ambiguous. In hyperreality, simulations or representations of things become so pervasive and convincing that they begin to replace or overshadow the actual reality they are meant to depict.

Baudrillard argues that in a hyperreal state, individuals experience a world filled with images and signs that often lack any grounding in reality, leading to a society where simulations (such as advertisements, media portrayals, and cultural representations) create a perceived reality that is more influential than the actual experiences people have. This phenomenon is particularly relevant in discussions of contemporary media, culture, and technology, where mediated experiences can dominate personal perceptions of the world.

In contrast, while postmodernity as a broader term refers to cultural, artistic, and social conditions characterized by a departure from modernist principles, and surveillance capitalism denotes a phenomenon where personal data is monetized through surveillance practices, these terms do not encapsulate the idea of reality being overwhelmed by simulated forms like hyperreality does. Filterworld, while it may evoke notions of mediated realities, is not a term used by Baudrillard